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The site kumarmessaustin.com had the following on the web site, "At Kumars, we aim to bring you, the most authentic Indian food by recipes straight from the roots of south Indian villages." I noticed that the website said " We call ourselves the village cuisine." They also stated " Back in Indian villages, the food is made with ingredients that are made fresh from ground up. No artificial pre-packaged ingredients, no food color, no MSG! Wondering what we mean by Mess? Its definitely not the chaos kinda mess that first comes to your mind! Or a family event? We love to cater for parties and gatherings!." The meta header had Indian Cuisine Plano as the first keyword. This keyword was followed by Indian food in Plano, Indian food, and Plano which isn't as urgent as Indian Cuisine Plano.